Sunday, October 02, 2011

Why I won't be buying a Kindle

If you were to go to the Amazon US site today, you would see an announcement regarding the new Kindle models, including the phrase:
There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.
We are excited to announce four new products: the all-new Kindle for only $79, two new touch Kindles – Kindle Touch and Kindle Touch 3G – for $99 and $149, and a new class of Kindle – Kindle Fire – a beautiful full color Kindle for movies, TV shows, music, books, magazines, apps, games, web browsing and more, for only $199.
In summary, they are dedicated to charging customers less, and the new basic Kindle model is $79. All fair and good. However, if you were to go to the Amazon UK site, you would see:
Today, we are excited to introduce our all-new Kindle for only £89.
Wait... what?

Let's do the maths here... US price is $79, which is equivalent to £50 and some change. UK price is £89, which is equivalent to slightly under $139. We have a difference of £39 or $60. Now, I don't have a Kindle currently, but my girlfriend's one has served her quite nicely and I've been considering it on and off for a while, so at £50 I would have bought the new model with barely a thought. At almost double the price though... I don't think I'll be doing that.

I do have to congratulate Amazon on one thing though: they've released the new model at a lower price point than the old one, and still managed to make me feel ripped off. That takes skill.

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