Sony = Ultimate Lose

Sony have sued Lik-Sang out of existence, I guess that's about where I stop buying anything Sony. My only planned purchases were some PSP bits and a PS2 which I doubt would make any impact on their profits, but still, the principle is there and they're plummeting anyway, which is probably why they felt the need to be this retarded. Info.

According to Sony they are "trying to protect consumers from being sold hardware that does not conform to strict EU or UK consumer safety standards, due to voltage supply differences et cetera". That would be the hardware that includes genuine Sony power adapters with the appropriate safety markings for various countries would it?

Lik-Sang is a huge loss, not only to people who regularly import, but also apparently to Sony employees:

Sony Europe's very own top directors repeatedly got their Sony PSP hard or software imports in nicely packed Lik-Sang parcels with free Lik-Sang Mugs or Lik-Sang Badge Holders, starting just two days after Japan's official release, as early as 14th of December 2004 (more than nine months earlier than the legal action). The list of PSP related Sony Europe orders reads like the who's who of the videogames industry, and includes Ray Maguire (Managing Director, Sony Computer Entertainment Europe Ltd), Alan Duncan (UK Marketing Director, Sony Computer Entertainment Europe Ltd), Chris Sorrell (Creative Director, Sony Computer Entertainment Europe Ltd), Rob Parkin (Development Director, Sony Computer Entertainment Europe Limited), just to name a few.

I can only hope that Lik-Sang come back under a different name, or that the courts see that Sony are only doing this to desperately grab money and prevent themselves from going under due to their own dumbass decisions.